Who Benefits from Branded Stationery? Think Beyond the Desk
Different users need different pages. Match notebooks, pads and pens to the way employees, delegates and clients will use them.
A single stationery order can go to people doing quite different things. Before choosing a uniform format, picture the first time each group will open it.
Delegates are often writing away from a desk
At a seminar, people may be balancing a book on their lap or moving between rooms. Size, backing and the way the book opens can matter more than an elaborate cover.
If there are printed exercises, plan them with the facilitator. Leave enough writing space for the task.
Staff need something that suits their work
A team keeping quick action lists may prefer a pad; someone keeping longer project notes may want a bound notebook. Ask how notes move between meetings rather than assuming a job title tells you the answer.
For welcome packs, check what the company already provides. Another nearly identical notebook may not add much.
Client gifts need a versatile format
You may not know a client's preferred note-taking system. A straightforward layout and restrained cover can leave them more freedom to use the gift in their own way.
For name cards, the recipient is also the person who has to read the contact information. Proofing accuracy matters more than filling every surface.
The stationery catalogue includes several formats. Choose for an identifiable writing situation, then use the brand design to bring the order together.